Being the driven business owner I know you are I don't have to tell you that your audience (customers/clients/and potentials) need to see you and your brand show up more on a regular basis before they'll trust you enough to work with you.
But here's the problem, you sit down and finally have time to pull up your social media to try and plan out your strategy but you are still using the same 10-20 photos you've been using over the last year, but let's admit it, probably longer than a year.
And what's worse, the photos are all different, with no consistency and mis-matched editing. There is no cohesion, which means your brand's visual presence is inconsistent. It's patch-worked and duct taped together, and then you realize what use to be "good enough" just isn't cutting it anymore.
It's time to level up your digital drawer of photos to help you show up consistently and tell your brand story.
I’ve been photographing for more than 10 years but also have been in the world of marketing and I know the how crucial it is to have good photos to SELL. (And that's not just from a photographer, I mean in every business.) My fellow small business owners may have had headshots, and a ton of B Roll footage but what about on brand photos. I am talking about photos that aren't just forgettable photos of you holding a cup and smiling or smiling at laptop, YES, those are needed but on-brand photos are more than just cookie-cutter photos.
And I too am familiar with duct tape plans.
I am a wedding/family photographer who realized that there are A LOT of small business owners out there who need a strong, visual brand. Your brand is your business story and it is so important to share yours. You are your brand. Whether you are a small business owner, a real estate agent and everything in between the #1 way to get new clients?! Relate to them.
They want to see your face, to get to know you and be able to recognize you. You are your brand and you certainly need professional photos of your best side. Branding sessions are a great mix of portraits, fun and work.
Branding sessions are a visual aspect to help create a visual identity for your customers and clients. Branding can help increase your voice within your community. You are putting a face to name and name to a face. This helps build a rapport and connect with your potential clients and customers.
But you already know that because you are a driven hard-working business owner, am I right?
Everything that your brand needs. Really. This isn't just your momma's headshots, we want those rich in content photos, showing off your brand, what you do and not just with your smile.
Together we are going to create a vision for you and of you!
Whatever you need. All my business and branding session come with a full use and print release. What the heck does that mean? That means you CAN use them for advertising and commercial use.
You have a solid marketing plan, but lack a cohesive collection of photos to make your brand consistently, visually recognizable
You're looking ahead to the next few quarters and realize you don't have the photographs needed
You're tired of duct-taping your visual marketing game together with a hodgepodge of DIY photos, a myriad of iPhone presets, and images from a dozen different sources